Welcome to (“the Website”). The Website is owned by Morow Investments 175cc (CK 2000/013116/23), trading as Ashanti Design, a South African company having its principal place of business at 77 Kloof Street, Gardens, Cape Town, South Africa (“Ashanti”, “we”, “us” or “our”).

Please read this privacy notice (“Privacy Notice”) carefully. This Privacy Notice explains how we collect, use and share your personal information and it forms part of the Website terms of use.

This Privacy Notice applies to persons visiting, browsing, registering on and making purchases on the Website (collectively “Users”). Furthermore, it applies to suppliers, retail customers and business partners.



The Website uses automatic systems of data collection, such as cookies. A cookie is a device transmitted to the hard disk of a User. Cookies do not contain intelligible information but allow linking between you and your personal information, such as your IP address and other information about your experience on the Website and your preferences expressed while choosing services and purchasing products offered on the Website. Cookies are disseminated by our servers, and no one may gain access to the information that they contain. The information and data are gathered directly and automatically by the Website. We process information collected by cookies in a collective and anonymous way in order to optimize our services and the Website for the needs and preferences of the Users. Please access the information on your Internet
browser if you wish to delete cookies after using the Website. If you have started the procedure of deleting cookies, we can’t ensure that all of our web pages will be displayed and that all of our services will be available to you.

We also use Google Analytics which enable us to track conversions. This means that we are able to obtain certain information about Users, namely geographical location, how long you were on the Website, what sites you were on that lead you to ours.



When you enter your email address on the Website to receive our newsletter, you are consenting to us sending you this communication. We will only use the information you provide for this purpose.



We collect the information requested when you sign up to our website to purchase products for the purposes of concluding a contract with you. We use the information you provide in order to order your products, process payment and organise delivery of your products.

We share your name and address with the product supplier and the courier company for the purposes of ordering and having your products delivered to you.

We use a third-party payment provider called Peach Payment to process your payment.

When you purchase products in one of our stores, our card machine provider will collect and process your payment information.



We collect names, contact details, financial and tax information from suppliers and professional service providers so that we can place orders/instruct you and make payment in respect of any goods or services we receive. We do this on the basis of the intention of contracting with you or for the performance of a contract we have with you.



We process the information you provide in your curriculum vitae and supporting documentation/information during the recruitment process purely for the purposes of assessing your suitability for the role, for contacting you to progress your application and to take up any references you have provided. The basis for the processing of this information is a potential employment contract may be concluded, depending on the outcome of our assessment and we have a legitimate interest in finding candidates for roles that we have. In the event that you are successful, this information will form part of your employee file.


Personal information held by us is processed by appropriate members of staff for the purposes for which the information was provided.

We use the following shipping companies for the purposes of delivering products purchased online:

  • National Deliveries: MDS Collivery
  • International Deliveries: DHL International

Some of our systems on the Website are provided by third parties, namely:

  • The payment platform which processes payments on our behalf when you purchase online
  • We use an external email marketing provider for the purposes of sending out newsletters and marketing material
  • We use a hosting company and ecommerce platform provider

All our third party service providers are required to take appropriate security measures to protect your personal information.



We have adopted reasonable technical and organisational security measures to protect your personal information against accidental or unlawful destruction, loss, alteration, unauthorized disclosure or access. We will store all the personal information you provide on secure (password and firewall- protected) servers. The Website uses encryption software and our payment portal ensures PCI DSS compliance.

Only persons within our organisation which require your personal information for the performance of their work have access to that information and we do not transfer your information outside of the organisation or your resident country unless we are satisfied that the personal information will be afforded an equivalent level of protection. This is always subject to contractual assurances that personal information will be kept securely and only in accordance with our specific directions. We do not share or sell personal information to other
organisations for their own purposes.

We cannot be held responsible for the privacy and security policies of any sites that you may access via links that appear on the Website. Before disclosing your personal information on any other website or to any other company or person, we advise you to read the terms of use and the privacy notice of the website, company or person in question, and contact the specific company or person with any queries you may have. Communicating and transmitting data via the internet is inherently risky. Your communications may be routed via several countries before you reach our Website. For this reason, we do not guarantee the security of your personal information sent over the internet, and we assume no liability or responsibility for interception or the loss of personal information, unless same is the result of our gross negligence or wilful default.



We will not retain your personal information longer than the period for which it is needed and in compliance with applicable law. We determine retention periods in respect of information we hold based on:

  • Legal obligations relating to minimum periods to retain data;
  • The purposes for which we process the personal information and whether we can achieve those purposes through other means;
  • Whether the information is required for reporting and analysis purposes relating to our operations;
  • The amount, nature, and sensitivity of the personal information;
  • The potential risk of harm from unauthorised use or disclosure of the personal information.



Subject to certain limitations on certain rights, you have the following rights in relation to your information:

  • Request access to your personal information (commonly known as a “data subject access request”). This enables you to receive a copy of the personal information we hold about you and to check that we are lawfully processing it.
  • Request correction of the personal information that we hold about you. This enables you to have any incomplete or inaccurate information we hold about you corrected.
  • Request erasure of your personal information. This enables you to ask us to delete or remove personal information where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal information where you have exercised your right to object to processing (see below).
  • Object to processing of your personal information where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground. You also have the right to object where we are processing your personal information for direct marketing purposes.
  • Request the restriction of processing of your personal information. This enables you to ask us to suspend the processing of personal information about you, for example if you want us to establish its accuracy or the reason for processing it.
  • Request the transfer of your personal information to another party.
  • Withdraw consent to our use of your information at any time where we rely on your consent to use or process that information. Please note that if you withdraw your consent, this will not affect the lawfulness of our use and processing of your information on the basis of your consent before the point in time when you withdraw your consent.

You will not be subject to decisions that will have a significant impact on you based solely on automated decision-making, unless we have a lawful basis for doing so and we have notified you. We do not envisage that any decisions will be taken about you using automated means, however we will notify you in writing if this position changes.

We will endeavour to respond to any such requests as soon as is reasonably practicable and in any event within any time limits stipulated by law. In some instances, we may be able to charge a fee for responding to your request and will advise you of this and any applicable amount prior to responding.

You should be aware that certain information is exempt from the right of access. This may include information which identifies other individuals, or information which is subject to legal privilege.

You should also be aware that in some instances, if you do not provide information or you exercise any rights regarding the deletion or restriction of your information or object to the processing of your information or withdraw consent, we may not be able to process your order for products sold via the Website, process your job application or engage you as a supplier.

Where you request access to your information, we are required by law to use all reasonable measures to verify your identity before doing so. These measures are designed to protect your information and to reduce the risk of identity fraud, identity theft or general unauthorised access to your information.

You also have the right to lodge a complaint with the Information Regulator:

The Information Regulator (South Africa)
SALU Building,
316 Thabo Sehume Street,
Tel: 012 406 4818
Fax: 086 500 3351



Any changes made to this privacy notice in the future will be posted on the website and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to this notice.



Should you have any queries regarding this privacy notice or would like to enforce any rights you may have, please contact:

Ashanti Design
77 Kloof Street
Cape Town
South Africa

Please notify us of any changes to your personal information, in order to ensure that the personal information of yours that we have on file is always accurate, up-to-date, relevant and complete.

Version: December 2019