About Us

THE ESSENCE OF AFRICA

Driven by a deep passion for Africa, its people and its ways, Ashanti is a contemporary celebration of traditional craft.

From how we source our materials, to the way our products are made and who makes them, our business proudly represents the resourcefulness, vibrance and outlook of this colourful continent.

A WEALTH OF RESOURCEFULNESS

Our signature Ashanti fabric is hand-woven from the ﬁbres of perfectly good fabric that would otherwise be sent to landﬁll.

We work with incredible craftsmen living out in rural villages. The tools and techniques they use have been passed down through many generations. It’s a truly amazing way of life that humbles and inspires us.

YOURS IS THE ONLY ONE

Because all our products are lovingly handmade to the highest quality standards, every single item is original. No two are quite the same –yours is the only one!

As an owner of an Ashanti design, you too become woven into a community where your choice of style is kind and conscious.

Welcome! It’s beautifully bright in here.